toyota’s Pricing Strategies, Positioning, Branding, Product Marketing
- ● Look at your chosen product/service, how are they positioning it with their competitors?
- ● How are they branding it?
- ● What kind of marketing do they do with their product/service? Portfolio, marketing mix, etc.
- ● What kind of promotions are they doing right now to retain customers and gain new ones during COVID?
- ● How about pricing strategies? How are they pricing their product/service?
- ● What are their price objectives? Low to gain new customers or high to gain branding differentiation?
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