The author posits that telling a compelling story builds credibility for yourself and your ideas. He says that most effective stories share five characteristics: audience-specific, contextualizes your story, humanizes your story, makes it action-oriented, and allows you to show humility. Drawing on your current or past position, describe a workplace situation where storytelling would be helpful in getting a point across.
classical research from an era when the term “corporate communication” was coined. Page 8 lists three communication functions that the author labels as a path to success. Are these steps consistent with the information presented in previous readings? How do they differ or confirm what you now know about organizational communication?
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