select a company that has made a successful transition in becoming a global presence in another country.
Answer the following questions:
- What type of business are they? What product do they sell?
- What is the importance of marketing in a global economy?
- Did the product have universal demand?
- Were there any obstacles while entering another country? What were they?
- How did they create a global brand?
- Did the company have to make any modifications to their product? How?
- What is importance of market research?
- What was the benefit for the company to become a global business?
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