Read the Case: A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy and Answer the Questions Below
Case Synopsis: The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy. It describes the origin, growth and structure of the smartphone industry, evolving industry trends and dynamics, and profiles the major players including Apple and Samsung (originally hardware manufacturers), Google and Microsoft (originally software developers), and new entrants such as HTC and Xiaomi. It focuses on the factors behind Huawei’s stunning success-from a traditional telecom equipment provider to the third largest smartphone maker in the world (after Samsung and Apple), while pointing to the challenges that lie ahead. The unique characteristics of smartphones- multi-functionality, high degree of technology integration, and fast-moving ecosystems-make them an ideal choice for analysis of industry change. The tale of Huawei-a Chinese telecom giant-entering and succeeding in the highly competitive global smartphone industry allows for discussion of the competitive strategy and organizational transformation of an emerging economy multinational enterprise.
- To discuss the past, present and future of the smartphone industry.
- Sources of competitive advantage of the major smartphone makers.
- Challenges facing smartphone makers to sustain their competitive advantage.
- Co-evolution of competitive, corporate and global strategy of an emerging economy multinational.
Case Study Questions:
- Analyze the smartphone industry: How attractive is the industry? How will its attractiveness change in the future?
- What are the sources of Huawei’s competitive advantage in the smartphone industry?
- How sustainable is Huawei’s competitive advantage in the smartphone industry? What should Huawei do to sustain its competitive advantage?
- What role does Huawei’s global strategy play in contributing to its competitive advantage in the smartphone industry?
The paper should be min 2 Pages and must be APA format and cite the sources in your bibliography throughout the paper.
APA formatted powerpoint (to include reference slides). 2 Slides
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