Define a customer group and then invent a product and come up with a price, promotion, positioning, and distribution strategy. Be creative in coming up with your marketing mix. (e.g. Hint – Market Need, Opportunity and Sales/Distribution Plan (e.g. Market Segments, Market Size and Direction (Growth, Decline in %), What creates demand? Value Proposition; Customer/Prospect? Industry Characteristics (e.g. Number of Customers/Prospects, Market Positioning, Competition, Promotion, Distribution, Alliance Partners, Customer Service, USP (Unique Selling Proposition). Explain how the market is and/or will grow or decline, etc.); you may use the 6P’s and 5C’s of marketing, (this is optional). (2-3 Pages).
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