During this course, we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product, or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:
- Provide an overall summary of the company and the product/service offerings.
- What is the product or service you will redefine or introduce as new?
- Why is it a good time for the company to explore this opportunity now?
- What are the short-term and long-term goals?
- Does this product or service support the company’s Mission, Vision, and Core Values? (Yes/No and why? Be sure to include the company mission and vision statements in your response).
- *What are the risks/benefits of introducing this product/service?
Initial post for each question must be between 250-300 words in length.
Note: Approved company for me is “LG”
Re-introduce yourself to the class. Tell us something about yourself. Describe your technical skills and background.
Why do you think that a study of Digital Forensics is important?
Post between 200 and 300 words.
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