• How can IT tools turn Business Analytics (BA) into Business Intelligence (BI) o Importance of BA/BI for your industry
o Markas & O’Brien’s Ch 10
- What was the source of the data your team used to complete this activity?
- How did IT tools help explain BA/BI?
- What does the data (BA) vs the information (BI) tell your team about the
- What was the most important IT tool used by the team to highlight
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