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Popular Questions - Marketing

Strategic Marketing

Company Apple: Choose one of the products or services and analyse the current competitive strategies and marketing mix (4 P’s). Suggest future opportunities in terms of product line extensions...

1-3 Memo: Integration Of Innovation

Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario...

Research Project

In 2009 the American auto industry was in a dire economic state. Chrysler was in Chapter 11, GM was on the brink of bankruptcy, and Ford’s future was at best uncertain. The demise of the U.S....