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In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.



Think about your last trip to your favorite store. Recall something that caught your eye—the front entrance from the street, a display rack inside, a sign on the wall, etc. Provide a summary of the following:

What products are offered by the store you previously visited and why do you like shopping there?
What decisions did the store make regarding one or more of the 4 P’s of marketing (product, place, promotion, or price)?
How do the 4 P’s work together to keep you coming back again and again?


Find an article discussing the key characteristics of a successful manager. Post a link to the article in the discussion thread and provide a summary of the following:

What is the role and background of the author of the article?
What are the key characteristics of a successful manager detailed in the article?
What are your thoughts on these characteristics?

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